Happy Sunday, friends! I hope the first week of 2019 treated you kindly and you enjoyed some free time! I am starting the year with new projects in mind, new books and yarns. Style Your Brand is the book that I bought by recommendation of one of my favorite editorials – Veter – that always has great articles on how to build the job of your dreams and make it actually work for you.
As for yarn, I am starting to swatch with cloud-like soft alpaca by Knit One Crochet Too. I worked with this company last year and their gorgeous linen/silk/hemp blend that turned into Wings sweater. Covet is a very different from Daisy yarn, perfect for cozy sweaters and cardigans. It comes in the wide range of colors, but I decided to go with my usual neutral color scheme and chose Pewter which is dark grey.
What I loved about this yarn immediate, apart from its incredible softness, is that it can be knit in various gauges, depending on what look you want to achieve – airy and lightweight or more dense. The even gauge is achieved better on the wooden/bamboo needles, as the thread is pretty slippery. Covet will work great with classic simple stitch patterns and will create a wonderful drape.
Coming back to the book… Style Your Brand is a book by Fiona Humberstone who has created brand identity for numerous companies. I always wondered how to present your business that will reflect so many aspects – your vision, what you want to bring to the client, your style… Something that after looking at can be immediately associated with your name and work. I have been thinking about this for a long time – how I want to present my website, my patterns and me, as a person, behind it. I do not want it to be polished, but impersonal, I want my clients and readers to “see” me behind the words and images. But before hiring someone to help me with that, I want to understand myself first what the perfect brand style recipe is made of. This book is a great guide to start with in my opinion and its principles can be applied to absolutely any kind of business you are running. Using various brands as an example, Fiona breaks down each company’s identity into parts – logos, colors, typography, materials used, etc. – and explains how each of these parts contribute to the image of the brand. A great bonus is the layout of the book – it is so well done and such a pleasure to flip through its pages!
Have a wonderful Sunday today!